End of the Year: the State of Cirsova HF&SF Magazine

So, I’m closing the books on 2016.

Cirsova paid out roughly $6.5 K for content in 2016. This includes art for four issues and content for six issues (7 issues worth of content).

We had about $6.2 K in gross income. Sounds great and all, but given our small profit margins (we want to keep costs to our readers as low as we can), the disparity is much greater than it would appear at first glance.

Good news, with the exception of artwork, 2017 is paid for in that big $6.5 K (to the tune of $1300) and we anticipate recouping at least a decent chunk from our pre-orders which we will be taking next month. Plus, we’re reaching a point where Amazon sales of assorted issues are amounting to a not insignificant $100-ish per month, and this will hopefully grow as we get more issues out. Also, it’s still in its infancy, but our merch store should grow our revenues without increasing our overhead.

We did receive enough submissions of quality that we could have put out 3 full-sized issues in 2017; I folders of manuscripts for issue 5, manuscripts for issue 6, and manuscripts to cry about because we couldn’t afford to make offers on them. Instead, we’re planning on two slightly-thicker-than-usual issues (128 pages each instead of 108).

We’re golden for 2017, and should have art for both issues early next year. 2018 is a bit hazier. I’ve said before that as important as the zine is to me, I’m willing to sacrifice it to see the Stark project come to fruition. I don’t want it to come to that; I may even get lucky, and the Stark project may not only pay for itself but give us extra resources for the zine.

If you want Cirsova to keep on keeping on beyond 2017, there are a lot of things you can do to help us:

  • Write Reviews – this is easy and free. If you like what you’ve read, leave a review on Amazon. If you have a blog, write one there. Plus, we take some choice pull quotes from our favorite reviews and stick them in the hardcovers’ dust jackets. But seriously, Simple Amazon reviews will help a LOT.
  • Check Out Our Merch Store – While we don’t have much up yet, we are planning to grow this, featuring all cover art going forward, plus a few cool odds and ends we are able to scrape together. We are using TeePublic, because they are substantially cheaper for customers than CafePress, and I’m told they offer significantly better quality prints.
  • Support our advertisers – Selling adspace is best way we can defray costs and keep the lights on. To sell ads, though, advertisers have to find us a worthwhile investment of their money.
  • Buy Advertisement – All advertising dollars go straight into our acquisitions & operating budget as opposed to the small slice of each sale. For instance, a single $35 quarter page ad sold does the equivalent of selling a dozen copies on Amazon for our bottom line.

We hope to be announcing the Kickstarter for 2017 soon. We WILL be offering adspace through Kickstarter again, as well as through the site.

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2 responses to “End of the Year: the State of Cirsova HF&SF Magazine

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