There have been a lot of things about this year that have been just terrible. And I can’t imagine that they’ll be great going forward, as we’ve got myriad hurdles and challenges that we will have to overcome to get just back to where were were at the start of this year. But we DID finally manage to end the fiscal year in the black, and we could not have done that without the support of our readers!
Though the profits for the year are a)relatively small and b) due in part to some expenses we were looking at that have been pushed back a couple months, it’s important for tax purposes that we can claim to be a profitable real business and not just a hobby, because there are pretty big five-figure numbers on both sides of the ledger.
Anyway, things are going to be VERY hard for us in 2022 as going forward we lack real wholesale distribution–we only have direct sales from KDP/Amazon and Lulu for the time being, so we will have less reliable revenue. We’ll ONLY make money when someone actually buys something [imagine that].
I’ll also note that the break-even on an issue of Cirsova is roughly 300 copies physical or 600 electronic and with no wholesale orders, that’s a bit harder to reach on the front end [generally were were moving around 100-150 physical copies in the first three month of any issue’s release; yes, the magazine has ALWAYS been a loss-leader] meaning revenue will come in a continuous trickle rather than in waves.
Anyway, if you want to help keep us around, be sure to pick up a copy of the latest issue and leave reviews!